HDV vs NOBL
iShares Core High Dividend ETF vs ProShares S&P 500 Dividend Aristocrats ETF
Last updated: 2026-04-02
iShares Core High Dividend ETF (HDV) is an exchange-traded fund issued by iShares that provides exposure to U.S. dividend-paying stocks selected for yield or dividend growth. It charges a low expense ratio of 0.08%. The fund offers an attractive dividend yield of 2.96%. Launched in 2011, the fund has a 15-year track record.
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is an exchange-traded fund issued by ProShares that provides exposure to U.S. dividend-paying stocks selected for yield or dividend growth. It charges an above-average expense ratio of 0.35%. The fund offers a moderate dividend yield of 2.14%. Launched in 2013, the fund has a 13-year track record.
Quick Verdict
HDV is significantly cheaper at 0.08% vs 0.35% expense ratio, saving you approximately $530 per $10,000 invested over 10 years. Over the past year, HDV has significantly outperformed with a 11.2% return vs 3.9%. Income investors may prefer HDV for its higher yield (3.0% vs 2.1%).
Key Metrics
Performance Chart
Indexed to 100 at start (5-year comparison)
Performance Comparison
Fee Impact Over Time
Estimated fee cost difference assuming 8% annual returns
Risk Metrics
Based on 5 years of daily returns
Dividend Comparison
Top Holdings
3 of top 10 holdings overlap (30% overlap in top holdings)
HDV Top Holdings
| Name | Weight |
|---|---|
| Exxon Mobil CorporationXOM | 9.48% |
| Chevron CorporationCVX | 7.13% |
| Johnson & JohnsonJNJ | 6.04% |
| AbbVie Inc.ABBV | 5.48% |
| The Procter & Gamble CompanyPG | 4.40% |
| Philip Morris International Inc.PM | 4.20% |
| Merck & Co., Inc.MRK | 4.20% |
| The Home Depot, Inc.HD | 4.05% |
| The Progressive CorporationPGR | 3.80% |
| The Coca-Cola CompanyKO | 3.77% |
NOBL Top Holdings
| Name | Weight |
|---|---|
| Exxon Mobil CorporationXOM | 1.90% |
| Chevron CorporationCVX | 1.86% |
| Target CorporationTGT | 1.71% |
| Linde plcLIN | 1.69% |
| Johnson & JohnsonJNJ | 1.68% |
| NextEra Energy, Inc.NEE | 1.66% |
| Caterpillar Inc.CAT | 1.64% |
| Air Products and Chemicals, Inc.APD | 1.64% |
| Atmos Energy CorporationATO | 1.64% |
| Consolidated Edison, Inc.ED | 1.63% |
Which One Should You Choose?
Choose HDV if...
you want the lowest fees and plan to buy and hold long-term. Over decades, the expense ratio difference compounds significantly.
Choose HDV if...
recent performance momentum matters to your strategy. Note that past performance doesn't guarantee future results.
Choose HDV if...
you prioritize dividend income and want higher regular distributions from your portfolio.
Either works if...
you just need broad us dividend exposure. Both are solid options — pick whichever your brokerage offers commission-free.