ETF Versus

NOBL vs SCHD

ProShares S&P 500 Dividend Aristocrats ETF vs Schwab U.S. Dividend Equity ETF

Last updated: 2026-04-02

NOBL ProShares

ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is an exchange-traded fund issued by ProShares that provides exposure to U.S. dividend-paying stocks selected for yield or dividend growth. It charges an above-average expense ratio of 0.35%. The fund offers a moderate dividend yield of 2.14%. Launched in 2013, the fund has a 13-year track record.

AUM: $10.9B ER: 0.35% Yield: 2.14% Since: Oct 9, 2013
SCHD Schwab

Schwab U.S. Dividend Equity ETF (SCHD) is an exchange-traded fund issued by Schwab that provides exposure to U.S. dividend-paying stocks selected for yield or dividend growth. It charges a low expense ratio of 0.06%. The fund offers an attractive dividend yield of 3.46%. Launched in 2011, the fund has a 15-year track record.

AUM: $83.9B ER: 0.06% Yield: 3.46% Since: Oct 20, 2011

Quick Verdict

SCHD is significantly cheaper at 0.06% vs 0.35% expense ratio, saving you approximately $570 per $10,000 invested over 10 years. Over the past year, SCHD has significantly outperformed with a 9.5% return vs 3.9%. Income investors may prefer SCHD for its higher yield (3.5% vs 2.1%).

Key Metrics

Metric NOBL SCHD
Expense Ratio 0.35% 0.06%
Dividend Yield 2.1% 3.5%
Fund Family ProShares Schwab
Category US Dividend US Dividend

Performance Chart

Indexed to 100 at start (5-year comparison)

90 99 108 117 126 135 2021-04 2022-06 2023-09 2024-12 2026-04
NOBL +21.1%
SCHD +23.3%

Performance Comparison

Period NOBL SCHD Difference
1 Month -7.25% -4.24% -3.01%
3 Months +1.45% +10.03% -8.58%
6 Months +2.06% +11.31% -9.25%
YTD +1.45% +10.03% -8.58%
1 Year +3.87% +9.47% -5.60%
3 Years +15.80% +24.43% -8.63%
5 Years +21.12% +23.27% -2.15%

Fee Impact Over Time

Estimated fee cost difference assuming 8% annual returns

Investment Period NOBL Fees SCHD Fees You Save
$10.000 10 years $690 $120 $570
$10.000 20 years $2.930 $515 $2.415
$10.000 30 years $9.337 $1.664 $7.673
$50.000 10 years $3.448 $598 $2.849
$50.000 30 years $46.685 $8.318 $38.367
$100.000 30 years $93.370 $16.637 $76.734

Risk Metrics

Based on 5 years of daily returns

Metric NOBL SCHD
Annualized Volatility 14.5% 14.6%
Max Drawdown -19.0% -18.9%
Sharpe Ratio 0.03 0.05

Dividend Comparison

Metric NOBL SCHD
Annual Dividend (per share) $2.27 $1.06
Dividend Yield 2.14% 3.46%
Distribution Frequency Quarterly Quarterly

Top Holdings

1 of top 10 holdings overlap (10% overlap in top holdings)

NOBL Top Holdings

NameWeight
Exxon Mobil CorporationXOM1.90%
Chevron CorporationCVX1.86%
Target CorporationTGT1.71%
Linde plcLIN1.69%
Johnson & JohnsonJNJ1.68%
NextEra Energy, Inc.NEE1.66%
Caterpillar Inc.CAT1.64%
Air Products and Chemicals, Inc.APD1.64%
Atmos Energy CorporationATO1.64%
Consolidated Edison, Inc.ED1.63%

SCHD Top Holdings

NameWeight
Chevron CorporationCVX4.66%
ConocoPhillipsCOP4.33%
Merck & Co., Inc.MRK4.08%
Verizon Communications Inc.VZ4.03%
The Coca-Cola CompanyKO3.98%
Texas Instruments IncorporatedTXN3.86%
PepsiCo, Inc.PEP3.83%
Amgen Inc.AMGN3.78%
Abbott LaboratoriesABT3.78%
The Procter & Gamble CompanyPG3.70%

Which One Should You Choose?

Choose SCHD if...

you want the lowest fees and plan to buy and hold long-term. Over decades, the expense ratio difference compounds significantly.

Choose SCHD if...

recent performance momentum matters to your strategy. Note that past performance doesn't guarantee future results.

Choose SCHD if...

you prioritize dividend income and want higher regular distributions from your portfolio.

Either works if...

you just need broad us dividend exposure. Both are solid options — pick whichever your brokerage offers commission-free.

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