NOBL vs VIG
ProShares S&P 500 Dividend Aristocrats ETF vs Vanguard Dividend Appreciation Index Fund ETF Shares
Last updated: 2026-04-02
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is an exchange-traded fund issued by ProShares that provides exposure to U.S. dividend-paying stocks selected for yield or dividend growth. It charges an above-average expense ratio of 0.35%. The fund offers a moderate dividend yield of 2.14%. Launched in 2013, the fund has a 13-year track record.
Vanguard Dividend Appreciation Index Fund ETF Shares (VIG) is an exchange-traded fund issued by Vanguard that provides exposure to U.S. dividend-paying stocks selected for yield or dividend growth. It charges a very low expense ratio of 0.04%. The fund offers a moderate dividend yield of 1.60%. Launched in 2006, the fund has a 20-year track record.
Quick Verdict
VIG is significantly cheaper at 0.04% vs 0.35% expense ratio, saving you approximately $610 per $10,000 invested over 10 years. Over the past year, VIG has significantly outperformed with a 11.4% return vs 3.9%. Income investors may prefer NOBL for its higher yield (2.1% vs 1.6%).
Key Metrics
Performance Chart
Indexed to 100 at start (5-year comparison)
Performance Comparison
Fee Impact Over Time
Estimated fee cost difference assuming 8% annual returns
Risk Metrics
Based on 5 years of daily returns
Dividend Comparison
Top Holdings
2 of top 10 holdings overlap (20% overlap in top holdings)
NOBL Top Holdings
| Name | Weight |
|---|---|
| Exxon Mobil CorporationXOM | 1.90% |
| Chevron CorporationCVX | 1.86% |
| Target CorporationTGT | 1.71% |
| Linde plcLIN | 1.69% |
| Johnson & JohnsonJNJ | 1.68% |
| NextEra Energy, Inc.NEE | 1.66% |
| Caterpillar Inc.CAT | 1.64% |
| Air Products and Chemicals, Inc.APD | 1.64% |
| Atmos Energy CorporationATO | 1.64% |
| Consolidated Edison, Inc.ED | 1.63% |
VIG Top Holdings
| Name | Weight |
|---|---|
| Broadcom Inc.AVGO | 5.92% |
| Apple Inc.AAPL | 3.89% |
| Eli Lilly and CompanyLLY | 3.70% |
| Microsoft CorporationMSFT | 3.45% |
| JPMorgan Chase & Co.JPM | 3.42% |
| Exxon Mobil CorporationXOM | 2.87% |
| Johnson & JohnsonJNJ | 2.65% |
| Walmart Inc.WMT | 2.48% |
| Visa Inc.V | 2.23% |
| Costco Wholesale CorporationCOST | 1.98% |
Which One Should You Choose?
Choose VIG if...
you want the lowest fees and plan to buy and hold long-term. Over decades, the expense ratio difference compounds significantly.
Choose VIG if...
recent performance momentum matters to your strategy. Note that past performance doesn't guarantee future results.
Choose NOBL if...
you prioritize dividend income and want higher regular distributions from your portfolio.
Either works if...
you just need broad us dividend exposure. Both are solid options — pick whichever your brokerage offers commission-free.